This photo says a lot about us. That’s Chad, our founder. It’s 1989, and the Land Shark he’s holding is his first custom bike, the first truly new thing he ever bought. He obsessed over literally every single aspect of it: sketched frame diagrams during 10th -grade geometry. Agonized about paint. Called the long-suffering staff at Campagnolo USA on a weekly basis to grill them about arcana like how the grease ports in the C-Record bottom bracket worked. (Sorry about the long-distance bill, mom!)
We’re different than most shops - not for the sake of being different, but because that’s just how we’ve always been. We’re fascinated by and in awe of bicycles. We love their beauty, efficiency and how they make us feel. But most of all, we love how personal they are, how changes as subtle as a choice of handlebar tape can make a bike distinctly, uniquely yours.
We think about bikes all the time. We make it our mission to know literally everything about them: how they work, how to build them and fix them, how to fit them to our bodies, how to wring every last gram and watt of performance out of them, and how to make them into the most stunning, heartbreakingly beautiful machines that you’ll ever have the privilege to ride.
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