A ludicrously fast, striking departure from traditional carbon wheel shaping. Read More
Zipp and carbon wheels. It's like referencing McDonald's and fast food, or Nike and sneakers. Zipp is ubiquitous, an early tech innovator that’s often sat at the forefront of cycling technology. Amongst the first to use carbon in wheels, they’ve consistently pushed the envelope of what’s possible when it comes to aerodynamics and weight. Now, they've broken the mold (literally) with the new 454 NSW wheel. Aesthetically, it's a striking departure from traditional carbon wheel shaping, with a buzzsaw-looking variable inner diameter, actually inspired by the fins of humpback whales, an engineering trend known as biomimicry. The long story made short? It allows the 454s to dump the vortexes that cause a wheel to become unstable faster, making them slightly quicker than a Zipp 404, with the stability of a 303. It also gives them a surprisingly lithe cornering feel, when most deep carbon requires focus and muscling, especially at speed going downhill. The ride feel of the 454 can be described in one phrase: Ludicrously fast. They move forward with an extremely planted, driving feeling, holding that speed with tangible ease. They're easily the stiffest stock Zipps we've ridden, and the complete lack of flex contributed to joyous.
At the hub, Zipp has ditched their stock set in exchange for the NSW Cognition. An all-new design originally used with the NSW line of Zipp wheels, the trick rear hub has a near-mountain bike level of instant engagement, but without the immense amount of drag a system usually offers. How? Science. Specifically, magnets that disengage the drive ring during coasting, giving them a ceramic bearing feel. The rapid hub engagement gives acceleration a kind of drive-by-wire feeling.
We ship the same day for everything other than entire bikes if you order before 11 am P.S.T. But if it's the weekend, we'll be out riding, and your order will leave Monday. Shipping costs are detailed on checkout, but we offer a few different services depending on your preference for speed. So if you need those new shoes for next week's ride or tomorrow's - we got you. And returns are easy, too. Send us a mail if something doesn't work out, and as long as it's unused and in its original packaging (naturally for apparel and footwear, you can try things on at home), we'll happily take it back within 30 days of your order.
If you have any questions or just want to say hi and talk about bikes, drop us a line.